Who is a WordPress Designer | Job Descriptions, Responsibilities, & Skills
A WordPress designer creates a WordPress site or page by combining text, photos, graphics, animations, and videos. Depending on the client, a WordPress Designer can create a new WordPress site or update each page in its current design and layout.
WordPress designers are not responsible for knowing how the code behind their designs works but instead, focus on creating an aesthetically pleasing WordPress site where users have a positive experience.
For other perspectives and needs for your website, you may hire a WordPress consultant to guide you correctly.
In addition to using HTML, CSS, and JavaScript programming languages, WordPress designers can use graphic design software, such as Adobe Photoshop, Illustrator, and GIMP, to create eye-catching designs and build prototypes.
Businesses find WordPress website designers and developers to fulfill their custom needs easily.
In this article, we will cover the following aspects-
- What Does a WordPress Designer Do?
- What are the WordPress WordPress designer skills?
- What a WordPress designer job description looks like?
Let's get started!
What Does a WordPress Designer Do?
WordPress designers might work with both creative and technical worlds. They are a graphic artist with an in-depth knowledge of fonts, colors, layouts, and other visual aspects, as well as how to integrate them well to create the overall personality of a WordPress site.
Such important requirements and details should be mentioned in the WordPress developer job description to attract the right talent in the first place.
Here are the following responsibilities that they entail-
- Working with clients to identify their needs and conceptualize creative ideas
- Establishing design specifications, guidelines, and standards
- Designing sample page layouts
- Taking care of domain names, and hosting of the WordPress site, if not done by the client
- Collaborating with specialists like WordPress developers, digital marketers, SEO experts, etc.
- Proofreading and editing content
- Debugging code and re-designing WordPress pages
- Conducting tests to ensure the WordPress site is working as planned
- As a WordPress designer, the hiring companies you'll come across are mostly:
- Software companies
- Tech consultancies
- Specialist WordPress design agencies
- Full-service digital agencies
- Large corporates
- Designing and coding using a variety of software
- Working with different Content Management Systems (CMS)
- Making the WordPress site search engine friendly through Search Engine Optimization (SEO) best practices
Related: Searching for the right fit? Find and hire a WordPress Designer under your budget!
What are the WordPress WordPress designer skills?
Here is a list of the essential WordPress designer skills you should know before hiring a designer.
1. Basic Designing Tools
Understanding the fundamental design tools is the first skill that WordPress designers must have. They should have a basic knowledge of designing tools to help you create a successful WordPress site. They must know how to employ the appropriate tools at the correct times carefully.
Related: You can find out the must-have tools for WordPress designers in this guide!
2. UX/UI And Visual Design
WordPress designers should know how to create a visually appealing WordPress site. They know how to utilize resources like WordPress typefaces, color psychology, type hierarchy, and grid systems. They make sure the WordPress site is compatible with all types of devices.
3. HTML & CSS
One of the best WordPress designer skills that they should have is a deep understanding of HTML (Hypertext Markup Language) and CSS (Cascading Style Sheets). The basic knowledge of the design and framework of a WordPress site based on HTML and CSS skills helps create a better website.
4. Search Engine Optimization (SEO)
An essential guide for WordPress site design is to remember that without SEO support, no WordPress design can obtain smooth results. They should focus on making your WordPress site SEO-friendly in terms of speed, layout, structure, and performance. Becoming familiar with the fundamentals of SEO and search engine operations will be essential.
Also Read: Key differences between WordPress.com vs WordPress.org
5. Digital Marketing
As WordPress designers, they should know every digital marketing plan. Learning how different aspects of digital marketing work will help them test your WordPress site and address any issues that may arise. Additionally, digital marketing will enlighten you on the latest industry trends so that you may modify your designs effectively.
The 3 Steps to Creating a Good WordPress Designer Job Description
You can attract the best WordPress designers to your open position with a great job description. Here are some tips for creating an effective job description.
1. Analyze Your Needs for a WordPress Designer
Does your site designer need to have direct access to the code? Or will they focus on conducting the UX research required to outline the client journey? Most importantly, which design tools will they have to master to integrate with your current design workflows? You can choose the best candidate for your needs by asking yourself these questions. Make sure to highlight any WordPress design tools you're looking for in your job description.
2. Specify what you want to hire– Agency, Freelancer, or a Full- time Employee
This is important to understand before writing a JD for yourself. To bridge a specific skill gap in your team, you might hire a freelance WordPress designer specializing in that area. A WordPress design team at an agency can assist you with many parts of your project. Everything depends on how specific you want to make your job post requirements.
3. Experience
A WordPress designer's ability to handle more challenging tasks for your company will increase with expertise. A simple logo design or unique app icons could benefit your company with the assistance of a beginning WordPress designer. To assist you in planning the information architecture and user journey for your company's WordPress site, you might also speak with a senior WordPress designer. The kind of experience needed for the position will depend on the extent of your project.
Final words
This article has covered the most important things you should keep in mind when hiring a WordPress designer. Still, a successful WordPress design career requires a designer with sincerity, commitment, and passion skills. A WordPress designer's core intrinsic abilities can help you excel in your business.
Additionally, you may find us on LinkedIn to get better insights on WordPress-related information.
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