What does a Google Ads Specialist Do?

What Does a Google Ads Specialist Do?


Digital marketing is a competitive niche, one that is overcrowded with high hiring demand but a scanty talent supply. To out beat your competition, your marketing campaigns need to be one-of-a-kind and must be able to deliver quantifiable results. While SEO is your organic medium to generate more website traffic, paid ads take a leap if you want to notice higher ROI. How?

That’s exactly where a Google Ads specialist steps in! 

This article will walk you through the Google Adwords roles and responsibilities, the essential skills needed, and the global salary structure. Let’s crunch the details.

Google Adwords Roles and Responsibilities

In layman’s terms, a Google Adwords specialist is a professional who develops and executes a digital marketing campaign to display to people online. The end goal is to create compelling ads that bring optimal traction and conversions from the end users. 

A typical workday in the life of Google Ads experts looks like this:

  • Before commencing any strategy, a pre-requisite is communicating with the client and understanding their end goal. This could be anything from driving sales and boosting website traffic to increasing local awareness of the business. Set SMART goals.
  • The next step in the funnel is to align the marketing strategy with their needs in a way that reaps maximum returns for every hard-earned penny invested.
  • Once the goal and target audience are finalized, it’s time to decide on the monetary aspect; the campaign budget. Neither should it be overboard nor negligible. 
  • The main part of Google Adwords roles and responsibilities starts with the execution of the strategy. This includes planning the campaign flow, timeline, platforms, performance metrics, etc.
  • Analyzing customer data to measure the campaign's effectiveness is equally important. Manage conversion tracking tools like Google Analytics and create reports detailing the campaign results and improvements needed. 

Google Ads Specialists Skills

Recruiters no longer solely emphasize qualifications and experience when hiring Google Ads specialists. It’s a skill-first market and the new normal to hire remotely. Both these contemporary recruitment landscapes require exceptional technical and soft skills. 

Technical Skills:

  • Experience or a degree in a relevant marketing field is required.
  • Understanding of SEM.
  • Familiarity with Google Ads.
  • Capable of working with a variety of data analytics tools.
  • Experience with copywriting.

Soft Skills:

  • Outstanding interpersonal skills.
  • Creative thinker with a technical bent.
  • Organized and detail-oriented.
  • Open to constructive feedback and suggestions.
  • Willingness to experiment, learn, and grow as a leader.

Google Ads Specialist Salary

The vital aspect of any hiring process for a recruiter and a job seeker is the compensation offered. The salary for Google experts largely varies across the globe based on several parameters, such as:

  • Years of experience level such as entry-level, mid-level, or senior-level.
  • Qualification background
  • Geographic location
  • On-site, remote, off-site, freelancing hiring.
  • Size of business and the nature of the industry.
  • Level of competition in the industry.
  • The number of years of professional work experience.
  • Google Adwords roles and responsibilities.
  • Candidate’s skillset
  • And many more

According to several job portals, the average annual salary of a Google ads specialist ranges between USD 45,000 to USD 76,437. The demand for digital advertising continues to rise as new businesses emerge in the competitive market. The median annual Google Ads specialist salary is approximately $62,500. 

Conclusion

The possibility and hiring scope for Google ads expert job is manifold and endless. The digital world is growing enormously, and you need PPC professionals to have your business presence heard in the noise. Uplers can be your best shot at hiring the best global talent.

Uplers is a talent powerhouse serving global clientele for over a decade, with the top 3.5% of pre-vetted Indian talent. All you need to do is state the Google Adwords roles and responsibilities in the form of a job description, and Uplers will onboard the best remote Indian talent for you within 5 business days. To save up to 40% on your hiring costs, follow Uplers on LinkedIn.

Location: California, USA

Comments

Post a Comment

Popular posts from this blog

How do you make a good WordPress developer resume?

Image
How do you make a good WordPress developer resume? As per the U.S. Bureau of Labor Statistics, the popularity of WordPress developer positions is increasing with a growth rate of 13% . There are over 200, 450 jobs in the WordPress market. However, there are top-rated platforms like LinkedIn, Glassdoor, and Indeed with around 5450- 10,500 job postings and are ready to find a WordPress developer with a strong resume.  Note: “The best resumes highlight a job candidate’s actions and results,” Thus, employers still want to find and hire the best WordPress developer for an open position, and resumes are the first step in that search. Read this resume to understand how you can make your resume stand out from the crowd.  7 Best Way To Write WordPress Developer Resumes That Stand Out Right Away? If you are pondering the question “how to find a good WordPress developer job?” look over these practical tips and tricks to find a job in no time. 1. The resume should be short and to the point The N
Read more

A complete guide to building a WordPress website in no time

Image
A complete guide to building a WordPress website in no time What’s the most important thing to succeed in today’s business world? The online presence of your product. It is widely important to understand the importance of building a website. No offense to say that, the online presence has simply advanced the way of living and sharing.  Moving on, building a website for a business is not a nitty-gritty process. You’ll require a decent plan work to execute your online business look. How can it be possible? What process needs to follow? Well, scroll below to learn the step-by-step guide on how you begin building your site.  A step-by-step guide to building a website  This guide will cover all you need to know to get started with your website thing: Step 1: What’s the purpose? The first and foremost step of designing a website is defining the goal of building the website. Here are the pointers that you need to look into The overall design and layout of the website. Figure out the direction
Read more

How To Build An Ecommerce Website On WordPress?

Image
How To Build An Ecommerce Website On WordPress? Running an eCommerce might be tough but building an eCommerce website on WordPress is not. In fact, it’s one of the easiest things in your entire eCommerce business journey. This may sound superficial but trust me, it’s not. You can build an amazing eCommerce website on WordPress by hiring a good WordPress developer and following these simple steps. 5 Steps To Build An eCommerce WordPress Website 1. Sign up on WordPress Let’s take baby steps. The first and foremost thing you’ll want to do to build an eCommerce website on WordPress is to signup. You may want to use a different email address and not your personal ID to keep things clear. Most eCommerce business owners ideally create a personal business email account to handle things. This will make it easier for you to not get mixed with your cluttered mailbox and have a separate place to handle all the work-related things. You can share the same email address with your partners, employees
Read more